Effective internal communications and marketing are essential for any company. By working closely together, these two departments can ensure that the company’s message is communicated effectively and that employees and customers are kept up-to-date on the latest news and development.
Furthermore, a smooth flow of information guarantees that both departments are working together to achieve the company’s goals.
The Key Ways in Which Internal Communications and Marketing are Correlated
- Both departments need to have a clear understanding of the company’s goals and objectives. This ensures that they are both working towards the same objectives and that the company’s message is consistent.
- Both departments need to be aware of the latest news and developments within the company. This allows them to plan and execute their strategies in a way that is aligned with the company’s overall direction.
- Both departments need to have good communication with each other. This way, information flows smoothly, making it easier and more transparent for both teams to realize the company’s goals.
- Both departments need to be able to measure the success of their strategies. This allows them to adjust their strategy as needed and ensure that they are achieving the desired results.
So how to achieve excellent internal communication that will, in return, boost a company’s marketing?
Ways to Achieve Excellent Internal Communication
Excellent internal communication is the lifeblood of any organization. It’s what keeps everyone on the same page, aligned with the company’s goals, and working towards the same objectives.
There are a number of ways to achieve excellent internal communication. Here are a few that are the most important:
- Define your company’s communication objectives.
Before you can start working on improving communication within your organization, you need to know what you’re trying to achieve. What are your company’s communication goals? Do you want to improve employee engagement? Increase transparency? Make sure everyone is on the same page?
Defining your objectives will help you create a clear action plan and measure your progress along the way.
- Create a communication strategy.
Now that you know your goals, it’s time to start planning how you will achieve them. This is where a communication strategy comes in.
Your strategy should detail how you’re going to communicate with your employees, what channels you’re going to use, and what message you’re trying to communicate.
- Implement your strategy.
Once you have a communication strategy in place, it’s time to start implementing it. This means creating or updating your communication channels, developing communication plans for specific initiatives, and sharing information with your employees.
- Evaluate and adjust.
Communication is an ongoing process. You can’t just set it and forget it. You need to regularly evaluate your progress and make adjustments. Are your goals met? Are employees responding well? Are there areas that need improvement?
- Keep Repeating
The cycle of communication doesn’t end once you’ve hit your goals. You need to continue communicating with your employees on an ongoing basis to ensure everyone is still on the same page and keep your company moving forward.
When it comes to internal communication strategy, one of the most important assets is communication channels. Having channels where employees will be engaged and get and exchange information is invaluable.
Moreover, every organization should have an intranet communication channel covering work and off-work topics. It is like a hub where all the relevant information is stored so every department can use it as a reference.
Not only does it help with transparency, but it also keeps everyone up-to-date.
It is of utmost importance that the employees understand your company’s vision and goals because it is the only way they can promote it further and do both internal and external marketing.
Many products similar to Staffbase, such as Blink, offer great intranet solutions to help you run communication within your organization smoothly and hassle-free. They are definitely worth investigating because they can save you lots of time and effort while increasing effectiveness and efficiency.
Let’s Recap
Both internal communications and marketing share many similarities:
- The need for a clear and to-the-point communication plan
- The outline of the goals and the way to achieve them
- Target audience and the best channels to reach them
- Intranet solutions
Finally, it is essential to ensure that both departments work together closely. Holding regular meetings to discuss progress and ensure everyone is on the same page is an excellent way to check up on your teams and immediately remove any impediments.
The correlation between internal communications and marketing is clear. Effective internal communications help ensure that marketing goals are aligned with company objectives and that employees are aware of and support marketing initiatives. In turn, marketing activities can help build employee engagement and create a positive work environment. It’s a win-win situation for everybody on board.